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By Catherine Guthrie on April 27, 2010
Holy crap. I thought pink washing had hit rock bottom, but cause marketers have one-upped themselves with a new pinkwashing campaign linking Kentucky Fried Chicken to the Susan G. Komen Foundation. KFC’s campaign, called Buckets for the Cure, donates 50 cents to the Komen Foundation for every pink bucket “purchased by restaurant operators” between April […]