Archives by date

You are browsing the site archives by date.

Cause Marketing and Breast Cancer

Companies, such as Avon and Yoplait, are poised to pour 2 billion dollars into cause marketing in 2016. Consumers need to remember that cause marketing is a profit strategy, not a philanthropy. 90% of consumers say cause marketing leads them to trust a company more 90% of consumers feel more loyal to a company that engages in cause […]