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Finally: Going Flat in The New York Times

Finally: Going Flat in The New York Times

Last night, a friend emailed me a link to a New York Times story with the note: “Why your book should be published! Now it’s a trend!” I clicked on the link. Held my breath. Then did a double take. Was this a Halloween trick? Was I dreaming? Holy Shit! Flat Folks Represent! The story was Roni Caryn Rabin’s smart, […]

Cause Marketing and Breast Cancer

Companies, such as Avon and Yoplait, are poised to pour 2 billion dollars into cause marketing in 2016. Consumers need to remember that cause marketing is a profit strategy, not a philanthropy. 90% of consumers say cause marketing leads them to trust a company more 90% of consumers feel more loyal to a company that engages in cause […]