Cause Marketing and Breast Cancer

Companies, such as Avon and Yoplait, are poised to pour 2 billion dollars into cause marketing in 2016. Consumers need to remember that cause marketing is a profit strategy, not a philanthropy.

  • 90% of consumers say cause marketing leads them to trust a company more
  • 90% of consumers feel more loyal to a company that engages in cause marketing
  • 43% of women prefer to buy a brand that makes a donation with every purchase*

*Source: ForMomentum

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