Companies, such as Avon and Yoplait, are poised to pour 2 billion dollars into cause marketing in 2016. Consumers need to remember that cause marketing is a profit strategy, not a philanthropy.
- 90% of consumers say cause marketing leads them to trust a company more
- 90% of consumers feel more loyal to a company that engages in cause marketing
- 43% of women prefer to buy a brand that makes a donation with every purchase*